Email Reminders

Boost your response rates by sending reminders to contacts who haven’t yet completed your survey.

Why Send Reminders?

Impact on Response Rates

Reminders can significantly increase completion:

First reminder: +15-25% more responses
Second reminder: +5-10% additional
Third reminder: +3-5% additional

Best Timing

First Reminder: 3-4 days after initial send
Second Reminder: 5-7 days after first reminder
Final Reminder: 2-3 days before survey closes

Setting Up Automated Reminders

Creating a Reminder Schedule

Go to your survey’s Collect tab
Select your email collector
Click the Reminders tab
Click Create Reminder

Reminder Settings

Configure each reminder:

Timing:

Days after previous message
Specific date and time
Time zone

Recipients:

Non-respondents only (default)
Started but not completed
Specific contact groups

Message:

Custom subject line
Custom email body
Use different messaging than original

Multiple Reminders

Add up to 5 automated reminders:

Click Add Another Reminder
Set interval from previous
Customize each message
Review full schedule

Enabling/Disabling

Toggle individual reminders on/off
Pause all reminders temporarily
Cancel scheduled reminders

Manual Reminders

Sending a One-Off Reminder

Send immediately to non-respondents:

Go to Collect > Email Collector
Click Send Reminder
Select recipients
Compose message
Send immediately or schedule

Targeting Specific Recipients

Filter recipients for your reminder:

All non-respondents
Opened but didn’t start
Started but didn’t complete
Specific contacts by name
By contact group

Crafting Effective Reminders

Subject Lines

Change subject lines for each reminder:

First Reminder:

“Reminder: We’d love your feedback”
“Just checking in - survey still open”

Second Reminder:

“Last chance to share your thoughts”
“Survey closing soon”

Final Reminder:

“Final reminder: Survey closes tomorrow”
“Don’t miss out - last day to respond”

Message Content

Acknowledge the previous request:

We recently sent you a survey about...

Explain why their input matters:

Your feedback helps us improve...

Address potential concerns:

The survey takes only 3 minutes to complete.

Create urgency:

The survey closes on [date].

Personalization

Use merge fields for personal touch:

{{FirstName}} - Their name
{{CompanyName}} - Their organization
{{DaysRemaining}} - Until survey closes
{{SurveyTitle}} - Survey name

Reminder Best Practices

Frequency

Don’t over-remind:

Limit to 2-3 reminders maximum
Wait at least 3 days between
Stop after completion

Consider your audience:

Internal surveys: More flexibility
Customer surveys: Be more conservative
Cold contacts: Fewer reminders

Timing

Day of week:

Tuesday-Thursday typically best
Avoid Mondays and Fridays
Test for your audience

Time of day:

Business hours for B2B
Evenings for consumers
Match original send time

Tone

First reminder: Friendly, casual Second reminder: Emphasize value Final reminder: Create urgency

Avoid being:

Pushy or demanding
Guilt-inducing
Repetitive in messaging

Tracking Reminder Performance

Metrics to Monitor

For each reminder track:

Open rate
Click rate
Completion rate
Unsubscribe rate

Analyzing Effectiveness

Compare reminder performance:

Which subject lines work best
Optimal send times
Message length impact
Urgency effectiveness

Adjusting Strategy

Based on data:

Modify timing
Test different subjects
Update messaging
Change frequency

Special Scenarios

Incomplete Surveys

For partially completed responses:

Target “Started but not completed”
Reference they began the survey
Assure progress is saved
Provide direct resume link

Example:

Hi {{FirstName}},

We noticed you started our survey but haven't finished yet.
No worries - your previous answers are saved!

Click here to pick up where you left off.

Time-Sensitive Surveys

For deadline-driven surveys:

Send more frequent reminders
Clearly state deadline
Show countdown
Final day reminder

VIP Respondents

For important respondents:

Personal sender name
Handwritten feel
Explain their importance
Consider phone follow-up

Managing Opt-Outs

Respecting Preferences

Honor unsubscribes immediately
Remove from all future reminders
Don’t add back to lists
Maintain suppression list

Unsubscribe Options

Provide clear options:

Unsubscribe from survey reminders
Unsubscribe from all emails
Update preferences

Troubleshooting

Low Reminder Open Rates

Test different subject lines
Check sender reputation
Verify not hitting spam
Change send time

High Unsubscribe Rates

Reduce reminder frequency
Improve message relevance
Shorten survey
Review email content

Reminders Not Sending

Check automation is enabled
Verify scheduled date/time
Ensure recipients exist
Review collector status

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