Text Block Element

Text blocks display text content in your survey without requiring a response. Use them for instructions, explanations, section introductions, and legal text.

When to Use

Text blocks are ideal for:

• Instructions - How to complete the survey
• Section introductions - Introduce new topics
• Explanations - Context for upcoming questions
• Legal text - Terms, privacy policies, consent
• Thank you messages - Mid-survey acknowledgments

Adding a Text Block

1. Click Add Question in the survey editor
2. Select Text Block (under Display Elements)
3. Enter your content
4. Format as needed
5. Position in survey

Content Options

Text Formatting

Basic formatting:

• Bold for emphasis
• Italic for terms
• Underline for highlights

Structure:

• Headings (H1, H2, H3)
• Bullet lists
• Numbered lists
• Paragraphs

Rich Content

Links:

• External URLs
• Email links
• Document downloads

HTML (advanced):

• Custom styling
• Embedded content
• Special characters

Dynamic Content

Piping: Insert previous answers:

Welcome back, {{FirstName}}!
Based on your selection of {{Q1}}, we have a few more questions.

Variables:

• Survey title
• Response ID
• Date/time
• Custom variables

Best Practices

Writing Style

Clear and concise:

Good: "The next section asks about your experience with our mobile app."

Bad: "We are now going to transition to a new section of this survey that will be focused on gathering your feedback and opinions regarding your personal experience using our mobile application..."

Action-oriented:

Good: "Select all products you've purchased in the last 6 months."

Bad: "The following question will ask you to indicate which products you may have purchased."

Length

Keep it brief:

• 1-3 sentences for instructions
• Short paragraphs for explanations
• Bulleted lists for multiple points

When longer text is needed:

• Break into digestible chunks
• Use headings
• Include white space
• Consider separate page

Placement

Before questions:

• Provide context
• Set expectations
• Give instructions

Between sections:

• Transition topics
• Acknowledge progress
• Prepare for new content

Important information:

• Don’t bury critical info
• Place prominently
• Format for visibility

Common Use Cases

Survey Introduction

Welcome to our Customer Satisfaction Survey

Thank you for taking the time to share your feedback. This survey will take approximately 5 minutes to complete.

Your responses are confidential and will help us improve our services.

Section Introduction

About Your Recent Purchase

The following questions relate to your order #{{OrderNumber}} placed on {{OrderDate}}.

Instructions

Please rate your experience with each of the following:
• Select one option per row
• Consider your overall experience, not just recent interactions
• If you haven't used a feature, select "N/A"

Consent Text

Privacy Notice

By continuing with this survey, you agree that:
• Your responses may be used for research purposes
• Your data will be stored securely
• You can request deletion of your data at any time

If you have questions, contact privacy@company.com

Transition Text

Great progress!

You've completed the first section. The next section will ask about your preferences for future features.

Important Notice

⚠️ Important

The next section contains questions about sensitive topics. You can skip any question you're not comfortable answering.

Closing Text

Almost done!

Just a few more questions and you'll be finished. Thank you for your thoughtful responses so far.

Advanced Features

Conditional Display

Show text based on conditions:

Display logic:

• Show only for certain respondents
• Based on previous answers
• By survey metadata

Example:

If Q1 = "First-time customer":
  Show: "Welcome! We're glad you chose us."

If Q1 = "Returning customer":
  Show: "Welcome back! We appreciate your loyalty."

Personalization

Use piping for personal touch:

{{FirstName}}, thank you for your feedback on {{ProductName}}.

Based on your {{Q3}} rating, we'd like to learn more about your experience.

Styling

Custom formatting:

• Brand colors
• Custom fonts
• Highlighted boxes
• Icons and emojis

Accessibility:

• Sufficient contrast
• Readable font size
• Screen reader compatible

Formatting Tips

Emphasis

Use sparingly:

• Bold for key terms
• Headings for sections
• Color for warnings

Avoid:

• ALL CAPS (feels like shouting)
• Too much bold
• Excessive underlining

Lists

When to use bullets:

• Multiple related items
• Instructions with steps
• Feature lists

When to use numbers:

• Sequential steps
• Ranked items
• Procedures

White Space

• Break up long text
• Separate ideas
• Rest for the eyes
• Improve readability

Mobile Considerations

Readability

• Larger font if needed
• Short paragraphs
• Clear hierarchy
• Enough padding

Scrolling

• Minimize scrolling
• Keep text concise
• Split across pages if long

Testing

• Preview on mobile
• Check readability
• Verify formatting
• Test all devices

Accessibility

Screen Readers

• Use semantic headings
• Proper list markup
• Alt text for any images
• Logical reading order

Visual

• High contrast text
• Readable font size (14px+)
• Don’t rely only on color
• Clear typography

Cognitive

• Simple language
• Short sentences
• Clear structure
• One idea at a time

Troubleshooting

Text Not Displaying

• Check display logic
• Verify content saved
• Clear cache
• Preview survey

Formatting Issues

• Review HTML if custom
• Check special characters
• Test in different browsers
• Simplify formatting

Readability Problems

• Increase font size
• Add white space
• Shorten paragraphs
• Improve contrast

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Related articles:

• Image Element
• Question Types Overview
• Creating Multi-Page Surveys